Consumer behavior : attitude, intention, and choice behavior

Author(s)

• Malhotra, Naresh K.
• Sheth, Jagdish N.
• King, Tracey M.
• Brucks, Merrie L.

Bibliographic Information

Consumer behavior : attitude, intention, and choice behavior

volume editor, Tracey M. King ; contributors, Merrie L. Brucks ... [et al.]

（Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 4）

Sage, 2011

• : hb

Note

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

Details

• NCID: BB06819494
• LCCN: 2011026488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xxxvii, 303 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Malhotra, Naresh K
  • LCSH : Marketing research
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB02660500