Marketing management and policy

Author(s)

• Malhotra, Naresh K.
• Sheth, Jagdish N.
• Uslay, Can
• Kinnear, Thomas C.

Bibliographic Information

Marketing management and policy

volume editor, Can Uslay ; contributors, Thomas C. Kinnear ... [et al.]

（Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 5）

Sage, 2011

• : hb

Note

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

Details

• NCID: BB06819632
• LCCN: 2011026488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles ; New Delhi
• Pages/Volumes: xxxix, 295 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Malhotra, Naresh K
  • LCSH : Marketing research
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB02660500