Marketing of services : retailing and health care

著者

• Malhotra, Naresh K.
• Sheth, Jagdish N.
• Mathwick, Charla
• Martin, Neale
• Goldsmith, J. Ronald E.

書誌事項

Marketing of services : retailing and health care

volume editors, Charla Mathwick, Neale Martin ; contributors, J. Ronald E. Goldsmith ... [et al.]

（Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 7）

Sage, 2011

• : hb

注記

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB06820008
• LCCN: 2011026488
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles ; New Delhi
• ページ数/冊数: xxxviii, 250 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.2
  • DC22 : 658.80092
• 件名:
  • LCSH : Malhotra, Naresh K
  • LCSH : Marketing research
  • LCSH : Marketing
• 親書誌ID:
  • BB02660500