Management information systems, technology, and marketing

書誌事項

Management information systems, technology, and marketing

volume editors, Sung S. Kim, Alka V. Citrin ; contributors, Rajdeep Grewal ... [et al.]

(Legends in marketing, . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 9)

Sage, 2011

  • : hb

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注記

ISBN for subseries "Naresh K. Malhotra" (set of 9 volumes): 9788132105176

Includes bibliographical references

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