Understanding global strategy


Understanding global strategy

Susan Segal-Horn, David Faulkner

South-Western Cengage Learning, c2010

大学図書館所蔵 件 / 2



Includes bibliographical references (p. 483-492) and index



Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.


1 Introductory themes PART 1 THE EXTERNAL WORLD 2 The nature of world trade 3 Globalization, anti-globalization and regionalization 4 Emerging economies 5 The information industries 6 Small is valuable: BOPs and SMEs PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs 7 Traditional MNC structure frameworks 8 How to organize MNCs: what matters now 9 Strategic networks and the virtual corporation 10 Co-operative strategies 11 Global mergers and acquisitions PART 3 THE MODERN WORLD 12 Cross-border culture: barriers and benefits 13 Learning within MNCs 14 Global strategy in services 15 The ethical MNC 16 Reflections: final thoughts PART 4 CASE STUDIES

「Nielsen BookData」 より


  • ISBN
    • 9781844801497
  • 出版国コード
  • タイトル言語コード
  • 本文言語コード
  • 出版地
  • ページ数/冊数
    xix, 504 p.
  • 大きさ
    25 cm
  • 分類
  • 件名