Service Asia : how the tigers can keep their stripes
著者
書誌事項
Service Asia : how the tigers can keep their stripes
Prentice Hall, 1998
- タイトル別名
-
How the tigers got their stripes
大学図書館所蔵 全2件
注記
Rev. ed. of: How the tigers got their stripes
Bibliography: p. 205-207
内容説明・目次
内容説明
Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.
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