Service Asia : how the tigers can keep their stripes

Author(s)

• Tocquer, Gérard
• Cudennec, Chan

Bibliographic Information

Service Asia : how the tigers can keep their stripes

Gerard A. Tocquer, Chan Cudennec

Prentice Hall, 1998

Other Title

How the tigers got their stripes

Note

Rev. ed. of: How the tigers got their stripes

Bibliography: p. 205-207

Description and Table of Contents

Description

Examines the best service organizations in Asia, and marketing with an Asian perspective. Each chapter deals with a different company, and applies their service angle to a particular part of marketing. Examples include Bangkok Bank and Singapore Airlines.

by "Nielsen BookData"

Details

• NCID: BB06835490
• ISBN:
  • 0139786023
• LCCN: 99914655
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xii, 212 p.
• Size: 23 cm
• Classification:
  • LCC : HD9987.E182
• Subject Headings:
  • LCSH : Service industries -- East Asia
  • LCSH : Service industries -- Southeast Asia
  • LCSH : Corporations -- East Asia
  • LCSH : Corporations -- Southeast Asia
  • LCSH : Corporations, Asian -- Customer services