Global business today : an Asia-Pacific perspective
著者
書誌事項
Global business today : an Asia-Pacific perspective
McGraw-Hill/Irwin, c2008
- : pbk
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注記
Includes bibliographical references (p. 550-577) and index
内容説明・目次
内容説明
For many years, Charles Hill's Global Business Today has been recognised by academics and students as a well-structured text that presents the key concepts in international business. This tradition is continued in an Australian adaptation by Thomas Cronk and Rumintha Wickramasekera, both from Queensland University of Technology.
Global Business Today: An Asia Pacific Perspective is comprehensive and up-to-date. It combines a world-wide orientation with an emphasis on the strategic issues that impact global business in our region. There is tight and integrated flow between chapters and a strong focus on managerial implications. The writing style is engaging and accessible, with many regional examples to illustrate the relevance of business theory to students.
Key features include:
A rich array of Asia Pacific photos, examples and data, as well as case studies from Australia and New Zealand.
Boxed features to demonstrate the link between theory and practice in international business.
Regionally relevant case studies in each chapter (topics include Drizabone's expansion strategies into NZ, Europe and the US, as well as the recent Qantas takeover bid).
Topical issues (global warming) and significant recent events (ENRON, HIH and AWB) are highlighted.
目次
Global Business Today
Part 1 Globalisation
Chapter 1 Globalisation
Part 2 Cross-Border Linkages: Trade, Investment and Exchange
Chapter 2 Theories of Trade, Investment and Internationalisation
Chapter 3 The Political Economy of Trade and Investment
Chapter 4 Foreign Exchange and Finance
Part 3 Country Differences
Chapter 5 Differences in Culture
Chapter 6 Political and Legal Environments
Chapter 7 Economic Environment
Chapter 8 Ethics and Corporate Responsibility
Chapter 9 Country Market Analysis
Part 4 Competing in the Global Marketplace
Chapter 10 The Strategy of International Business
Chapter 11 Entering Foreign Markets
Chapter 12 International Marketing and R&D
Chapter 13 International Production, Outsourcing and Logistics
Chapter 14 International Human Resource Management
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