How advertising works : a review of current thinking

Author(s)

• McDonald, Colin
• Advertising Association (Great Britain)

Bibliographic Information

How advertising works : a review of current thinking

Colin McDonald

Advertising Association in association with NTC Publications, 1992

Note

Bibliography: p. 143-155

Details

• NCID: BB06836041
• ISBN:
  • 1870562429
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Henley-on-Thames, Oxfordshire
• Pages/Volumes: 155 p.
• Size: 23 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Great Britain
  • LCSH : Advertising