How advertising works : a review of current thinking

Bibliographic Information

How advertising works : a review of current thinking

Colin McDonald

Advertising Association in association with NTC Publications, 1992

Available at  / 1 libraries

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Note

Bibliography: p. 143-155

Details

  • NCID
    BB06836041
  • ISBN
    • 1870562429
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Henley-on-Thames, Oxfordshire
  • Pages/Volumes
    155 p.
  • Size
    23 cm
  • Classification
  • Subject Headings
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