Strategic media decisions

Author(s)

• Azzaro, Marian

Bibliographic Information

Strategic media decisions

by Marian Azzaro ... [et al.]

Copy Workshop, c2004

• : pbk

Details

• NCID: BB06849928
• ISBN:
  • 9781887229173
• LCCN: 2006278549
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xviii, 524 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.123
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
  • LCSH : Advertising
  • LCSH : Direct marketing