Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1992

著者

• Baker, Chris
• Institute of Practitioners in Advertising

書誌事項

Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1992

edited and introduced by Chris Baker

NTC Publications, 1993

注記

Includes bibliographical references (p. xvii) and index

詳細情報

• NII書誌ID(NCID): BB06853084
• ISBN:
  • 1870562089
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Henley-on-Thames, Oxfordshire
• ページ数/冊数: xxxi, 421 p.
• 大きさ: 25 cm
• 分類:
  • DC : 659.111
• 件名:
  • LCSH : Advertising -- Great Britain -- Case studies