Marketing and the bottom line : the marketing metrics to pump up cash flow

Author(s)

• Ambler, Tim

Bibliographic Information

Marketing and the bottom line : the marketing metrics to pump up cash flow

Tim Ambler

FT Prentice Hall, 2003

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BB06854043
• ISBN:
  • 9780273661948
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 320 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Cost effectiveness -- Measurement
  • LCSH : Corporate profits