Basic marketing research : integration of social media

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Basic marketing research : integration of social media

Naresh K. Malhotra

Prentice Hall/Pearson, c2012

4th ed

• : hardcover

Note

Includes index

Details

• NCID: BB06863918
• ISBN:
  • 9780132544481
• LCCN: 2011019806
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston ; Tokyo
• Pages/Volumes: xxxii, 640 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.2
  • BBK : 658.8/3
• Subject Headings:
  • LCSH : Marketing research