Managing customer relationships : a strategic framework

Author(s)

• Peppers, Don
• Rogers, Martha

Bibliographic Information

Managing customer relationships : a strategic framework

Don Peppers, Martha Rogers

Wiley, c2011

2nd ed

• : cloth

Note

Includes bibliographical references and indexes

Details

• NCID: BB06865221
• ISBN:
  • 9780470423479
• LCCN: 2010027042
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xv, 512 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.5
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management
  • LCSH : Consumers' preferences
  • LCSH : Relationship marketing
  • LCSH : Information storage and retrieval systems -- Marketing