Advertising and integrated brand promotion

Author(s)

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

Bibliographic Information

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western Cengage Learning, c2012

6th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB06885218
• ISBN:
  • 9780538473323
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, OH
• Pages/Volumes: xli, 693 p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising media planning