Advertising and integrated brand promotion

著者

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

書誌事項

Advertising and integrated brand promotion

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western Cengage Learning, c2012

6th ed

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BB06885218
• ISBN:
  • 9780538473323
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, OH
• ページ数/冊数: xli, 693 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5821
  • DC22 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising media planning