The evolution of integrated marketing communications : the customer-driven marketplace

著者

• Schultz, Don E.
• Patti, Charles H.
• Kitchen, Philip J.

書誌事項

The evolution of integrated marketing communications : the customer-driven marketplace

edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen

Routledge, 2011

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB06888861
• ISBN:
  • 9780415668927
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: viii, 134 p.
• 大きさ: 26 cm
• 分類:
  • DC22 : 658.802
• 件名:
  • LCSH : Communication in marketing