The evolution of integrated marketing communications : the customer-driven marketplace

Author(s)

• Schultz, Don E.
• Patti, Charles H.
• Kitchen, Philip J.

Bibliographic Information

The evolution of integrated marketing communications : the customer-driven marketplace

edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen

Routledge, 2011

Note

Includes bibliographical references and index

Details

• NCID: BB06888861
• ISBN:
  • 9780415668927
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 134 p.
• Size: 26 cm
• Classification:
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing