Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context

Author(s)

• Goldstein, Larry Samuel

Bibliographic Information

Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context

Goldstein, Larry Samuel

University Microfilms International, 1982

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--City University of New York, 1982

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB06893759
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Consumers -- Attitudes
  • LCSH : Attitude change
  • LCSH : Persuasion (Psychology)