Total global strategy
著者
書誌事項
Total global strategy
Pearson, c2012
3rd ed
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注記
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003
Includes bibliographical references (p. 273-282) and indexes
内容説明・目次
内容説明
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for globally integrated strategies.
The third edition-in addition to featuring new coauthor Tomas Hult-presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
目次
Chapter 1: Understanding Global Strategy Chapter 2: Diagnosing Industry Globalization Potential
Chapter 3: Building Global Market Participation
Chapter 4: Designing Global Products and Services
Chapter 5: Locating Global Activities
Chapter 6: Creating Global Marketing
Chapter 7: Making Global Competitive Moves
Chapter 8: Building the Global Organization
Chapter 9: Regional Strategy
Chapter 10: Measuring Industry Drivers, Strategy Levers, Organization Factors, and Regional Focus
Chapter 11: Conducting a Global Strategy Analysis
Appendix: Worksheets for Evaluating Core Strategy
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