Total global strategy

Author(s)

• Yip, George S.
• Hult, G. Tomas M.

Bibliographic Information

Total global strategy

George S. Yip, G. Tomas M. Hult

Pearson, c2012

3rd ed

Note

Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003

Includes bibliographical references (p. 273-282) and indexes

Details

• NCID: BB06899325
• ISBN:
  • 9780136089834
• LCCN: 2011030656
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiii, 295 p.
• Size: 24 cm
• Classification:
  • LCC : HD62.4
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : Strategic planning
  • LCSH : International trade
  • LCSH : International economic relations