Managing sport business : an introduction


Managing sport business : an introduction

edited by Linda Trenberth and David Hassan

(Foundations of sport management)

Routledge, 2012

  • : hardback
  • : pbk

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Includes bibliographical references and index



Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.


Preface Section one - The Sport Management Context The Sport Business Industry Linda Trenberth Sport in the Global Marketplace Chris Gratton and Themis Kokolakakis The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity David Hassan Sport, Policy and the Structure of UK Sport Richard Tacon and Andrew Hanson Corporate Governance and the Regulation of Sport Geoff Walters and Sean Hamil Managing Sport in the Non Profit Sector Chris Auld and Graham Cuskelly Section Two - The Application of Business Management to Sport Organizational Theory and Sport Management Milena Parent, Danny O'Brien and Trevor Slack Strategy and Planning in the Context of Sport Milena Parent, Danny O'Brien and Trevor Slack Human Resource Management and the Business of Sport Chris Wolsey and Helen Whitrod-Brown The Management and Measurement of Organizational Performance Leigh Robinson Budgeting and Budgetary Control in Sport Simon Shibli and Rob Wilson Sport Marketing Management and Communication Ron Garland and Christopher Hautbois Section Three - Facets of Sport Business Delivering sport in the global context Lucie Thibault Managing Sport Volunteers Graham Cuskelly and Chris Auld Sport and Sponsorship Laura Cousens and Cheri Bradish Sport and the Law: Considerations for Sport Managers Steve Greenfield and Guy Osborn Managing High Performance Sport Bill Gerard Sport, the Media and Strategic Communications Management Raymond Boyle and Richard Haynes Information Communications Technology and their Use in Sport Business Cameron O'Beirne Planning and Managing the Stadium Experience Paul Kitchin Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio Sport Event Management Sean O'Connor Managing Social Responsibility and Ethics in Sport Geoff Walters Researching Sport Management Allan Edwards, James Skinner and Wayne Usher Trends, Challenges and the Future for Managing the Business of Sport David Hassan

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