Managing sport business : an introduction
著者
書誌事項
Managing sport business : an introduction
(Foundations of sport management)
Routledge, 2012
- : hardback
- : pbk
大学図書館所蔵 全15件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.
The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.
With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.
目次
Preface
Section one - The Sport Management Context
The Sport Business Industry
Linda Trenberth
Sport in the Global Marketplace
Chris Gratton and Themis Kokolakakis
The Social and Cultural Management of Sport: Contemporary Arguments Concerning the Case for Specificity
David Hassan
Sport, Policy and the Structure of UK Sport
Richard Tacon and Andrew Hanson
Corporate Governance and the Regulation of Sport
Geoff Walters and Sean Hamil
Managing Sport in the Non Profit Sector
Chris Auld and Graham Cuskelly
Section Two - The Application of Business Management to Sport
Organizational Theory and Sport Management
Milena Parent, Danny O'Brien and Trevor Slack
Strategy and Planning in the Context of Sport
Milena Parent, Danny O'Brien and Trevor Slack
Human Resource Management and the Business of Sport
Chris Wolsey and Helen Whitrod-Brown
The Management and Measurement of Organizational Performance
Leigh Robinson
Budgeting and Budgetary Control in Sport
Simon Shibli and Rob Wilson
Sport Marketing Management and Communication
Ron Garland and Christopher Hautbois
Section Three - Facets of Sport Business
Delivering sport in the global context
Lucie Thibault
Managing Sport Volunteers
Graham Cuskelly and Chris Auld
Sport and Sponsorship
Laura Cousens and Cheri Bradish
Sport and the Law: Considerations for Sport Managers
Steve Greenfield and Guy Osborn
Managing High Performance Sport
Bill Gerard
Sport, the Media and Strategic Communications Management
Raymond Boyle and Richard Haynes
Information Communications Technology and their Use in Sport Business
Cameron O'Beirne
Planning and Managing the Stadium Experience
Paul Kitchin
Promoting Accessibility for Disabled Fans to European Stadiums and Arenas: An Holistic Journey Sequence Approach
Juan Luis Paramio, Carlos Campos Lopez, Babatunde Buramio
Sport Event Management
Sean O'Connor
Managing Social Responsibility and Ethics in Sport
Geoff Walters
Researching Sport Management
Allan Edwards, James Skinner and Wayne Usher
Trends, Challenges and the Future for Managing the Business of Sport
David Hassan
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