Brand failures : the truth about the 100 biggest branding mistakes of all time

書誌事項

Brand failures : the truth about the 100 biggest branding mistakes of all time

Matt Haig

Kogan Page, 2011

2nd ed

  • : pbk

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注記

"Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003"--T.p. verso (CIP)

Includes bibliographical references (p. [235]-236) and index

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