Brand failures : the truth about the 100 biggest branding mistakes of all time
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Bibliographic Information
Brand failures : the truth about the 100 biggest branding mistakes of all time
Kogan Page, 2011
2nd ed
- : pbk
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"Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003"--T.p. verso (CIP)
Includes bibliographical references (p. [235]-236) and index