Brand success : how the world's top 100 brands thrive and survive

書誌事項

Brand success : how the world's top 100 brands thrive and survive

Matt Haig

Kogan Page, 2011

2nd ed

  • : pbk

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注記

"Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004"--T.p. verso (CIP)

Includes bibliographical references (p. [290]-291) and index

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