Brand success : how the world's top 100 brands thrive and survive
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Bibliographic Information
Brand success : how the world's top 100 brands thrive and survive
Kogan Page, 2011
2nd ed
- : pbk
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"Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004"--T.p. verso (CIP)
Includes bibliographical references (p. [290]-291) and index
