Response to television advertising : the case of directly marketed products

Author(s)

• Adler, Roy Douglas

Bibliographic Information

Response to television advertising : the case of directly marketed products

Adler, Roy Douglas

University Microfilms International, 1982

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of Alabama, 1982

"Dissertations on business management of main universities in America"--Container

• NCID: BB06954183
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Television advertising
  • LCSH : Advertising, Direct-mail
  • LCSH : Advertising