Public relations for Asia

Author(s)

• Morris, Trevor
• Goldsworthy, Simon

Bibliographic Information

Public relations for Asia

Trevor Morris and Simon Goldsworthy

Palgrave Macmillan, 2008

Note

Includes bibliographical references (p. 223-227) and index

Description and Table of Contents

Description

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

Table of Contents

PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR

by "Nielsen BookData"

Details

• NCID: BB06986554
• ISBN:
  • 9780230549418
• LCCN: 2007052916
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke, Hampshire ; New York, N.Y.
• Pages/Volumes: xi, 233 p.
• Size: 24 cm
• Classification:
  • LCC : HD59.6.A78
  • DC22 : 659.2095
• Subject Headings:
  • LCSH : Public relations -- Asia