Political campaign communication : principles and practices
Author(s)
Bibliographic Information
Political campaign communication : principles and practices
（Communication, media, and politics）
Rowman & Littlefield Publishers, c2011
7th ed
- : cloth
- : pbk
- Other Title
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Political campaign communication : principles & practices
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Note
Includes bibliographical references and index
Description and Table of Contents
- Volume
-
: cloth ISBN 9781442206717
Description
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Table of Contents
Part 1 Principles of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns
- Volume
-
: pbk ISBN 9781442206724
Description
Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.
Table of Contents
Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns
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