Marketing accountability : a new metrics model to measure marketing effectiveness

Author(s)

• McDonald, Malcolm
• Mouncey, Peter

Bibliographic Information

Marketing accountability : a new metrics model to measure marketing effectiveness

Malcolm McDonald, Peter Mouncey

Kogan Page, 2011, c2009

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB06990802
• ISBN:
  • 9780749462635
• LCCN: 2010031590
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 293 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.80072
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Cost effectiveness