Public relations for the new Europe
著者
書誌事項
Public relations for the new Europe
Palgrave Macmillan, 2008
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注記
Includes bibliographical references (p. 235-237) and index
内容説明・目次
内容説明
This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
目次
Preface Acknowledgments PART I: UNDERSTANDING PUBLIC RELATIONS What is Public Relations? Lessons from History The Structure of the PR Industry PR and Integrated Marketing Communications PR Sectors and Specialisms The Reputation of Public Relations The Law and Public Relations Public Relations Ethics The Academic Study of Public Relations PART II: STRATEGY AND PLANNING POSTAR, a PR Planning Aid Objectives Strategy Methods How to be Creative Tactics Administration Evaluating Results Crisis Management Creating a Socially Responsible Image PART III: SKILLS Dealing with the Media Press Releases Writing Feature Articles and Opinion Pieces How to call a Journalist Internal Communications How to make an Effective Speech or Presentation PR Photography and Images How to Plan and Run Events PR Skills in the Online World PART IV: THE FUTURE OF PUBLIC RELATIONS IN THE NEW EUROPE PR Growth Sectors Factors Influencing Growth
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