Strategic communication in business and the professions

著者

• O'Hair, Dan
• Friedrich, Gustav W.
• Dixon, Lynda Dee

書誌事項

Strategic communication in business and the professions

Dan O'Hair, Gustav W. Friedrich, Lynda Dee Dixon

Allyn & Bacon, c2011

7th ed

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Updated in a new 7th edition, Strategic Communication discusses the four essential elements of effective communication - setting goals, knowing the audience, mastering skills, and managing anxiety. For the successful communicator this book provides the both framework and the necessary tools. This edition helps the reader address the current challenges of communication within the realm of business. The updated examples, provide an increased focus on the balance between technology and communication, the new forms of communication technology; in addition to the integration of new research in the area of business communication, management, interpersonal and group communication. Strategic Communication prepares readers for the business world of today.

目次

PART ONE An Introduction to Communication in Organizations Chapter1: Communication in Organizations Overview The Interactive Communication Process Reasons for Communication Failure Understanding Organizational Communication Chapter 2: The Model of Strategic Communication A Model for Communication in the Information Age Situational Knowledge: The Context of Organizational Communication Goal Setting for Organizational Communication Communication Competence Anxiety Management Chapter 3: Diversity in Business and the Professions Overview The Issues of Diversity Communication Between Diverse People Situational Knowledge: Understanding Your Perspectives Communication Competence: Personality Traits Anxiety Management: Resolving Cultural Conflict Legal Guidelines and Diversity PART TWO Basic Communication Skills Chapter 4: Listening Skills Overview Listening in Your Career Hearing Versus Listening The Role of Perception Goal Setting for Interactive Listening Situational Knowledge: Preparing for Interactive Listening Communication Competence: Interactive Listening Anxiety Management Evaluating Your Listening Chapter 5: Verbal and Nonverbal Skills Overview Goal Setting for Effective Messages Situational Knowledge: Personal and Environmental Factors Communication Competence: Verbal and Nonverbal Skills Anxiety Management Message Strategies Chapter 6: Leadership and Management Skills Overview What Does a Leader Do? Management Theory Leadership Theories Leadership Versus Management Goal Setting: Managing the Present and the Future Situational Knowledge: The Foundation of Strategic Leadership Communication Competence: Demonstrating Leadership Skills PART THREE Interpersonal Communication Strategies Chapter 7: Work Relationships Overview Manager-Employee Relationships Coworker Relationships Mentoring Relationships Romantic Relationships in the Workplace Sexual Harassment Employee-Customer Relationships Chapter 8: Interviewing Skills Overview: Principles of Interviewing The Interview Goal Setting: Dyadic Communication Situational Knowledge: Structuring the Interview Communication Competence: Asking Effective Questions Responding and Providing Feedback Overview: Interviews in Business Settings Interview Contexts: Employment Interviews Appraisal Interviews Disciplinary Interviews PART FOUR Group Communication Strategies Chapter 9: Fundamentals of Group Communication Overview What Is a Group? Factors Influencing Group Communication Factors Affecting Group Participation Teleconferences and Videoconferences Special Groups Chapter10: Meetings: Forums for Problem Solving 305 Overview Situational Knowledge: Preparing for the Meeting Situational Knowledge: Developing Critical Thinking Skills Communication Competence: Problem Solving Anxiety Management Evaluating Group Effectiveness Chapter 11: Negotiation and Conflict Management Overview Argumentativeness and Verbal Aggressiveness Negotiation Conflict Management A Strategic Approach to Conflict PART FIVE Public Presentation Strategies Chapter 12: Developing and Delivering Effective Presentations Overview Anxiety Management Goal Setting: Identifying the Topic and the Purpose Identifying the General and Specific Purposes of the Presentation Situational Knowledge: Analyzing the Audience Identifying and Researching Main Ideas Providing Support for Ideas Developing an Introduction and a Conclusion The Outline: Basic Considerations Communication Competence: Presenting the Message Fielding Audience Questions Chapter 13: Informative Presentations Overview The Range of Informative Presentations Accumulation of information Functions of Informative Presentations Organizing the Presentation Typical Formats Guidelines for a Successful Presentation Situational Knowledge: Technology Communication Competence: Camera Skills and Special Occasions Anxiety Management: Practice and Knowledge Chapter 14: Persuasive and Special Presentations Overview Functions of Persuasive Presentations Persuasive Formats Basic Resources for Persuasion The Persuasion Process Special Occasion Presentations

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB07045391
• ISBN:
  • 9780205693115
• LCCN: 2009049049
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xvi, 440 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.3
  • DC22 : 658.4/5
• 件名:
  • LCSH : Communication in organizations
  • LCSH : Communication in management
  • LCSH : Business communication
  • LCSH : Intercultural communication