Marketing innovations for sustainable destinations
著者
書誌事項
Marketing innovations for sustainable destinations
Goodfellow, c2009
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注記
Includes bibliographical references
内容説明・目次
内容説明
A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
目次
- Introduction
- Advertising and Word of Mouth in Tourism, a Simulation Study
- Infosource Scale: a Measure to Assess External Tourism Information Sources' Importance
- European Tourist Destinations in Internet Search Engines: a Comparison
- Rejuvenating Touristic Consumption
- The Role of Emotions in Consumer Decision Making for Budget City Breaks
- Tourist Decision Strategies in a Multi-Level Perspective
- Push Motivations for Tourism Mountain Destinations
- Perceived Authenticity of Cultural Heritage Sites: Towards an Integrative Conceptual Model
- Assessing Mainland Chinese Tourists' Satisfaction with Hong Kong using the Tourist Satisfaction Index
- Angry or Regretful? The Effect of Dissatisfaction on Tourists' Negative Word of Mouth and Exit
- The Concept of Travel Horizon Revisited: Toward More Relevance of Past Travel Experience
- Assessing the International Image of an Urban Destination: the Case of Milan
- A Study of Non-visitors:Which Image Do They Hold of Destinations Not Visited?
- Effect of Controllable and Non-controllable Sources of Information on the Image of Turkey
- 'We'll All Go Down Together': the Marketing Response of Australia's Outback Destination to Recent Declines in Performance
- The Prospects and Challenges of Positioning Ghana as a Preferred African-American Tourist Destination
- Sports Tourism and Motorsports - an Exploration
- Marketing and Managing Nation Branding during Prolonged Crisis: the Case of Israel
- Is the Strategy of Becoming the Las Vegas of Asia Working for Macau? A Co-branding Perspective
- Towards a Tourism Brand Personality Taxonomy: A Survey of Practices
- The Role of Brands in Dialectical Relationships between Destination and Tourist Products
- The Power of Loose Ties - Networking for Market Diversification in Remote Australia
- From Marketing to Market Practices: Assembling the Ruin Bars of Budapest
- Determinants of Hotel Performance: Continental or Worldwide Style?
- An Investigation into the Relationship between Marketability of a Destination and the Long-Term Survival of Hawkers
- Index
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