The marketing century : how marketing drives business and shapes society : the Chartered Institute of Marketing

Author(s)

• Kourdi, Jeremy

Bibliographic Information

The marketing century : how marketing drives business and shapes society : the Chartered Institute of Marketing

edited by Jeremy Kourdi

J. Wiley & Sons, 2011

Note

Includes bibliographical references and index

"2011 : building on 100 years of marketing and sales leadership" -- Added t.p

Details

• NCID: BB07105573
• ISBN:
  • 9780470660157
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: 272 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.8009
  • DC : 658.8
• Subject Headings:
  • LCSH : Chartered Institute of Marketing -- History
  • LCSH : Marketing -- History