Consumer knowledge : effects on evaluation processes mediating consumer judgements

Author(s)

• Sujan, Mita

Bibliographic Information

Consumer knowledge : effects on evaluation processes mediating consumer judgements

Sujan, Mita

University Microfilms International, 1983

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of California, Los Angeles, 1983

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB07147223
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Classification:
  • LCC : LD791.9.M18
• Subject Headings:
  • LCSH : Consumers -- Attitudes