Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Author(s)

• Woodside, Arch G.
• Megehee, Carol M.
• Ogle, Alfred

Bibliographic Information

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle

（Emerald books）（Advances in culture, tourism and hospitality research, v. 3）

Emerald, 2009

Note

Includes bibliographical references

Details

• NCID: BB07154783
• ISBN:
  • 9781849506038
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bingley
• Pages/Volumes: xv, 308 p.
• Size: 24 cm
• Classification:
  • DC22 : 338.4791
• Subject Headings:
  • LCSH : Tourism -- Social aspects -- Research
  • LCSH : Culture and tourism -- Research
  • LCSH : Hospitality industry -- Research
• Parent Bibliography ID:
  • BB00489229
  • BB12506802