Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
Author(s)
Bibliographic Information
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research
(Emerald books)(Advances in culture, tourism and hospitality research, v. 3)
Emerald, 2009
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references
Description and Table of Contents
Description
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Table of Contents
List of Contributors.
EDITORIAL BOARD.
Preface.
Cultural psyche and cross-cultural research methods.
Brand image, equity, and sports sponsorship.
Using an ethnographic approach to understand the adjustment journey of international students at a university in England.
How consumption values affect destination image formation.
Morphology of a hotel tradition: The guest questionnaire.
How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels.
Advances in culture, tourism and hospitality research.
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research.
Copyright page.
by "Nielsen BookData"