Business research : a practical guide for undergraduate & postgraduate students
著者
書誌事項
Business research : a practical guide for undergraduate & postgraduate students
Palgrave Macmillan, 2009
3rd ed
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注記
Includes bibliographical references (p. [343]-351) and indexes
内容説明・目次
内容説明
A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.
目次
Preface Understanding research Making academic decisions Dealing with practical issues Identifying your research paradigm Choosing a methodology Searching and reviewing the literature Writing your research proposal Collecting qualitative data Analysing qualitative data Collecting data for statistical analysis Analysing data using descriptive statistics Analysing data using inferential statistics Writing up the research Troubleshooting Glossary References Index of names Index of subjects
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