Why she buys : the new strategy for reaching the world's most powerful consumers

著者

• Brennan, Bridget

書誌事項

Why she buys : the new strategy for reaching the world's most powerful consumers

Bridget Brennan

Crown Business, c2011

• : pbk

注記

Originally published: 2009

Includes bibliographical references (p. 285-292) and index

• NII書誌ID(NCID): BB07207518
• ISBN:
  • 9780307450395
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 306 p.
• 大きさ: 21 cm
• 分類:
  • LCC : HF5415.332.W66
  • DC22 : 658.8342082
• 件名:
  • LCSH : Women consumers
  • LCSH : Consumer behavior
  • LCSH : Marketing