The marketing firm : economic psychology of corporate behaviour

Author(s)

• Vella, Kevin J.
• Foxall, G. R.

Bibliographic Information

The marketing firm : economic psychology of corporate behaviour

Kevin J. Vella and Gordon R. Foxall

Edward Elgar, c2011

Note

Includes bibliographical references (p. 297-304) and index

• NCID: BB07214896
• ISBN:
  • 9781848444157
• LCCN: 2011925780
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: vi, 320 p.
• Size: 24 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Economic aspects
  • LCSH : Marketing -- Psychological aspects