Tata : the evolution of a corporate brand

Author(s)

Bibliographic Information

Tata : the evolution of a corporate brand

Morgen Witzel ; foreword by Ram Charan

Portfolio/Penguin, 2010

Available at / 2 libraries

Seinan Gakuin University Library図

674.224||13003575374

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Library, Institute of Developing Economies, Japan External Trade Organization図

ASII||658||T318624080

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Note

Includes bibliographical references (p. 198-210) and index

Details

NCID
BB07214954
ISBN
- 9780670084067
Country Code
ii
Title Language Code
eng
Text Language Code
eng
Place of Publication
New Delhi
Pages/Volumes
xvii, 222 p.
Size
24 cm
Classification
- LCC : HD59.6.A-ZI+
- DC22 : 659.2
Subject Headings
- LCSH : Tata Group -- Public relations
- LCSH : Corporate image -- India
- LCSH : Branding (Marketing) -- India
- LCSH : Creative ability in business -- India

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