Strategy from the outside in : profiting from customer value

Author(s)

• Day, George S.
• Moorman, Christine

Bibliographic Information

Strategy from the outside in : profiting from customer value

George S. Day, Christine Moorman

McGraw-Hill, c2010

Note

Includes bibliographical references (p. 279-303) and index

Details

• NCID: BB07215039
• ISBN:
  • 9780071742290
• LCCN: 2010484506
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: iv, 312 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC22 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Customer relations