Marketing legends
Author(s)
Bibliographic Information
Marketing legends
(Emerald books, . Review of marketing research / edited by Naresh K. Malhotra ; special issue ; v. 8)
Emerald, 2011
- : hardcover
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references
Description and Table of Contents
Description
This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald Zaltman summarize in their own words not only their research but also the salient aspects of their academic life journeys. In this outstanding collection: VK views his research from a decision-making point of view in terms of decisions marketers make either at the market, brand, firm, store, or the customer level; Kotler describes how he entered the marketing field and shows his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained; Sheth, described as an accidental marketerA", traces the interesting path he followed as the social scientist interested in buyer behavior who ventured into organizational buyer behaviour; Wind shows how his research has been influenced by the real world challenges facing corporations and organizations, and talks of his search for and use of the latest methodological developments to assure the rigor and validity of the solutions.
Table of Contents
List of Contributors.
EDITORIAL BOARD.
Introduction - Review of Marketing Research: A Review of Legendary Contributions to Marketing.
Reflections on a Scholarly Career: From Inside Out and Back Again.
Legends in Marketing: A Review of Shelby D. Hunt's Volumes.
Philip Kotler's Contributions to Marketing Theory and Practice.
Looking through the Marketing Lens: My Journey so Far....
Personal Reflections on My Research Contributions to Marketing.
Some Personal Reflections on Pricing Research.
A Journey of an Accidental Marketing Scholar.
Yoram "Jerry" Wind's Contributions to Marketing.
Lessons Learned during a Career.
Previous Volume Contents.
Review of Marketing Research: Special Issue - Marketing Legends.
Review of Marketing Research.
Review of Marketing Research.
Copyright page.
by "Nielsen BookData"