Branded beauty : how marketing changed the way we look

Author(s)

• Tungate, Mark

Bibliographic Information

Branded beauty : how marketing changed the way we look

Mark Tungate

Kogan Page, 2011

Note

Includes bibliographical references (p. [257]-258) and index

Details

• NCID: BB07254041
• ISBN:
  • 9780749461812
• LCCN: 2011021594
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; Philadelphia
• Pages/Volumes: viii, 277 p.
• Size: 25 cm
• Classification:
  • LCC : HD9970.5.C672
  • DC23 : 381/.4566855
• Subject Headings:
  • LCSH : Cosmetics industry
  • LCSH : Branding (Marketing)
  • LCSH : Advertising -- Cosmetics