The effect of complementary and correlated cues on the processing of information from an advertisement

書誌事項

The effect of complementary and correlated cues on the processing of information from an advertisement

MacInnis, Deborah J.

U.M.I., 1986

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注記

Thesis (Ph.D.)--University of Pittsburgh, 1986

"Dissertations on business management of main universities in America"--Container

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