A cognitive approach to packaging : imagery and emotion as critical factors to buying decision at point-of-purchase

Author(s)

• Kim, Gap

Bibliographic Information

A cognitive approach to packaging : imagery and emotion as critical factors to buying decision at point-of-purchase

Kim, Gap

U.M.I., 1986

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of North Texas, 1986

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB07259544
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Classification:
  • DC : 658.564
• Subject Headings:
  • LCSH : Packaging -- Psychological aspects
  • LCSH : Shopping -- Psychological aspects
  • LCSH : Imagery (Psychology)
  • LCSH : Emotions