Sport as a business : international, professional and commercial aspects
Author(s)
Bibliographic Information
Sport as a business : international, professional and commercial aspects
Palgrave Macmillan, 2011
- : hardback
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization
Table of Contents
- INTRODUCTION Sport as Business: International, Professional and Commercial Aspects
- H.Dolles & S.Soederman PART I: SPORT CONSUMERS PERSPECTIVE 'As American as mom, apple pie and Dutch soccer?' The team identification of foreign Ajax F.C. supporters
- A.K.Kerr , N.F.Smith & A.Anderson Decision-making styles in purchasing sport products: An international comparison between American and Korean college students
- S.Bae Travel time elasticities in recreational sports: Empirical findings for the professionalization in sports facility management
- T.Pawlowski , C.Breuer & P.Wicker PART II: SPORT EVENTS AND SPORT FACILITIES Perceptions of the impacts of major commercial sport event
- C.Auld , K.M.Lloyd & J.Rieck Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics
- A.N.Eagleman & E.L.McNary Valorisation of sports facilities: A representation of the global value
- B.Auge , A.Pedenon & A.Vernhet PART III: SPORT ORGANIZATIONS AND GOVERNANCE Sports organizations, professionalisation and organizational conflict: A review of the literature
- J.Schulz International and professional dimensions of National Governing Bodies: Insights from the Gaelic Athletic Association
- A.Bourke The role of the central broker and its influence on effectiveness in an intentionally created sports professionalisation network
- S.Martin , M.Benson-Rea & N.Palakshappa Business ecosystem co-evolution: The Ultimate Fighting Championships
- S.Ford & C.Kerr Learning from failure: Is Major League Soccer repeating the mistakes of the North American Soccer League?
- J.D.Francis Learning from success: Implementing a professional football league in Japan
- H.Dolles & S.Soederman
by "Nielsen BookData"