The practice of government public relations
著者
書誌事項
The practice of government public relations
（American Society for Public Administration series in public administration and public policy）
CRC Press, c2012
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies-including Web 2.0 and rapidly emerging social media-to craft and maintain a positive public image.
Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations-including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.
Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs' missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
目次
- Introduction
- Grant Neeley and Kendra Stewart Government Public Relations: What Is It Good For?
- Mordecai Lee REACHING THE CITIZENRY: THE TOOLS OF GOVERNMENT PUBLIC RELATIONS Media Relations
- Jerome Sadow Government Websites
- Napoleon Byars Public Information Campaigns
- Jenifer E. Kopfman and Amanda Ruth-McSwain Crisis Public Relations for Government Communicators
- Brooke Fisher Liu and Abbey Blake Levenshus Web 2.0
- Leila Sadeghi MANAGING GOVERNMENT PUBLIC RELATIONS Strategic Communication Planning
- Diana Knott Martinelli Ethics in Government Public Relations
- Shannon A. Bowen Doing Right and Avoiding Wrong with the Law and Politicians
- Kevin R. Kosar Internal Public Relations for Personal and Program Success
- Anne Zahradnik Using Monitoring and Evaluation to Measure Public Affairs Effectiveness
- Maureen Taylor Conclusion
- Grant Neeley and Kendra Stewart CD-ROM Contents: Chapter 5 Checklist
- Jenifer E. Kopfman and Amanda Ruth-McSwain Chapter 6 Additional Resources
- Brooke Fisher Liu and Abbey Blake Levenshus Chapter 7 Checklist
- Leila Sadeghi Chapter 8 PowerPoint (R) Presentation
- Diana Knott Martinelli Chapter 8 Workbook Pages
- Diana Knott Martinelli Chapter 10 Addendum
- Kevin R. Kosar Case Study: Information Wars in Russian Politics
- Elena Denezhkina and Paul Dezendorf Case Study: Sex Offender at the Recreation Complex
- Grant Neeley Case Study: An Illustration of the Impact of Active Community Engagement and Information Targeting Rock Hill, South Carolina
- Scott Huffman and Paul Dezendorf Case Study: Government Public Relations and the U.S. Customs and Immigration Services Website
- Meg Warnemen
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