The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications

Author(s)

    • Finch, James Earl

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The role of involvement and source credibility as determinants of vehicle-source effects in persuasive communications

Finch, James Earl

U.M.I., 1987

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Thesis (Ph.D.)--The Ohio State University, 1987

"Dissertations on business management of main universities in America"--Container

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