Strategic market planning : setting short- and long range marketing objectives for U.S. subsidiaries of German firms (United States)

Author(s)

• Kleinknecht, Wolfram

Bibliographic Information

Strategic market planning : setting short- and long range marketing objectives for U.S. subsidiaries of German firms (United States)

Kleinknecht, Wolfram

U.M.I., 1987

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of North Texas, 1987

"Dissertations on business management of main universities in America"--Container

Details

• NCID: BB07325616
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Marketing -- United States -- Decision making
  • LCSH : Subsidiary corporations -- United States
  • LCSH : Corporations, German -- United States