書誌事項

The research tradition period

volume editor, John R. Sparks ; contributors, Linda Ferrell ... [et al.]

(Legends in marketing, . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 6 . Macromarketing, ethics, and social responsibility)

SAGE, 2011

  • : HB

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注記

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

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