Marketing management and strategy

著者

• Hunt, Shelby D.
• Varadarajan, Rajan
• Sheth, Jagdish N.
• Clark, Terry

書誌事項

Marketing management and strategy

volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]

（Legends in marketing, . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 7）

SAGE, 2011

• : HB

注記

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

• NII書誌ID(NCID): BB07360388
• LCCN: 2011002325
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Los Angeles
• ページ数/冊数: xxviii, 422 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415
  • DC22 : 658.80092
• 件名:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Hunt, Shelby D.
• 親書誌ID:
  • BB02660500