Marketing management and strategy

Author(s)

• Hunt, Shelby D.
• Varadarajan, Rajan
• Sheth, Jagdish N.
• Clark, Terry

Bibliographic Information

Marketing management and strategy

volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]

（Legends in marketing, . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 7）

SAGE, 2011

• : HB

Note

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

Details

• NCID: BB07360388
• LCCN: 2011002325
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxviii, 422 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Hunt, Shelby D.
• Parent Bibliography ID:
  • BB02660500