Relationship marketing

Author(s)

• Hunt, Shelby D.
• Morgan, Robert Murray
• Sheth, Jagdish N.
• Dwyer, F. Robert

Bibliographic Information

Relationship marketing

volume editor, Robert M. Morgan ; contributors, F. Robert Dwyer ... [et al.]

（Legends in marketing, . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 8）

SAGE, 2011

• : HB

Note

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

Details

• NCID: BB0736048X
• LCCN: 2011002325
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxvii, 248 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • LCSH : Hunt, Shelby D.
• Parent Bibliography ID:
  • BB02660500